UNCONSCIOUS INNOVATION
What?
Unconscious Innovation helps people leverage the power of the mind to look at the world differently, thereby opening up alternative solutions and new possibilities for action.
Why?
We need new solutions to address the challenges that we - both individually and collectively - face. This does not just require new ideas. We need new ways of thinking. Literally.
How?
We introduce simple 'anytime/ anyplace' tools and techniques ('brain hacks') to help people understand, manage and change the way they experience and interact with the world.
For Whom?
We offer training, courses and coaching to individuals, change-makers, progressive companies and socially-oriented organisations: those who seek a better future for all of us.
THE APPROACH
With 86 billion neurons, each connected to thousands of others, the human brain is truly breathtaking in its complexity, architecture and beauty. It produces all our thoughts, memories, feelings, perception, etc. The brain literally provides you with the experience of what it is like to be you. To be us.
It is the wellspring of the most exquisite achievements in art, science and culture, as well as the source of war and destruction. It is the key to understanding our past and designing our future.
The astonishing advances made in the neurosciences in recent decades have allowed us to 'take a look inside' to begin to understand how it actually works in practice. What emerges is far from being a kind of cognitive camera which meticulously perceives the world 'as it is'. Rather, an embodied brain, whose evolutionary 'purpose' and corresponding biological architecture, is the maintenance, preservation and propogation of the living organism: you. Me. Us.
Understanding how and why it functions the way it does enables us to 'hack into' and leverage its natural processes to help us perceive ourselves and the world through new eyes. In doing so, we open up a new world of possibilities.
With 86 billion neurons, each connected to thousands of others, the human brain is truly breathtaking in its complexity, architecture and beauty. It produces all our thoughts, memories, feelings, perception, etc. The brain literally provides you with the experience of what it is like to be you. To be us.
It is the wellspring of the most exquisite achievements in art, science and culture, as well as the source of war and destruction. It is the key to understanding our past and designing our future.
The astonishing advances made in the neurosciences in recent decades have allowed us to 'take a look inside' to begin to understand how the brain actually works in practice. What emerges is far from being a kind of cognitive camera which meticulously perceives the world 'as it is'. Rather, an embodied brain, whose evolutionary 'purpose' and corresponding biological architecture, is the maintenance, preservation and propagation of the living organism: you. Me. Us.
Understanding how and why the brain functions the way it does enables us to 'hack into' and leverage its natural processes to help us perceive ourselves and the world through new eyes. In doing so, we open up a new world of possibilities.
